Faiza Nadeem Beauty & Makeup Content Creator · Long Island, New York

Beauty Creator · Makeup Artist · UGC Creator
4K+ Community · Millions of Monthly Views · Exceptional Discovery Reach

Creating authentic makeup, skincare, modest beauty, and lifestyle content designed to connect brands with new audiences.

Long Island, New York
Work With Me
THE 60-SECOND PITCH
01
Who I help
Beauty and skincare brands that need reach beyond their existing audience. A fresh viewer. Not the same followers.
02
What I solve
Reach that scales far past follower count. A 4K+ community. 3 million people reached every month. Every Reel discovers a new audience.
03
Why believe me
4.15 million views last month. 98% from non-followers. Estée Lauder Community × Seen partner.
04
What changes for you
Your product introduced with editorial polish to an engaged beauty audience the discovery algorithm consistently expands. Modest beauty context most brands cannot access.
LAST 30 DAYS · INSTAGRAM
4.15M
views across 3.06M unique viewers
98% non-followers · reach beyond her network
FOLLOWERS vs. MONTHLY VIEWERS
4,021
Followers
1,032×
Reach multiplier
3.06M
Unique viewers
This is what discovery-first content looks like on Instagram in 2026. Standard influencer economics do not apply here.
FIND HER ON
ABOUT

I am Faiza Nadeem, a beauty and makeup content creator based on Long Island, New York. I run @thefaizaglam on Instagram, where I create makeup, skincare, and beauty content. My relationship with beauty began in 2020, when I first started sharing makeup on Instagram. Life took me away for a while. I have since returned with something I did not have back then: a clear vision of what I want to create, who I want to reach, and how I want to work.

Today, I focus on short-form content that is authentic, practical, and visually engaging. Quick makeup looks. Everyday routines that fit into real life. Skincare I actually use. Product demonstrations that feel like a friend telling you what works.

I create elevated, elegant, and inclusive beauty content. My aesthetic is intentional, my routines are the ones I actually use, and my product reviews are the ones I would share with a friend. As a Pakistani-American creator based on Long Island, I bring a New York beauty sensibility to a global audience that spans mainstream, South Asian, and diaspora viewers.

Beauty can be elevated, beautiful, and effective without being complicated.

I create content that helps women feel confident and beautiful, and I partner with brands who want that message told with warmth and craft. I am based on Long Island, New York, and I work with beauty, skincare, fashion, and lifestyle brands worldwide across the beauty, skincare, modest-fashion, and lifestyle categories.

COMMUNITY

I am part of the Long Island beauty and makeup community and the New York beauty content creator scene. My work is grounded in the New York beauty market and reaches audiences across mainstream, Pakistani-American, and South Asian communities.

Frequently searched: beauty creator New York, makeup creator Long Island, faiza nadeem, the faiza glam, faiza glam, faizaglam, Pakistani-American beauty creator New York.

MY NICHE

Beauty. Makeup. Skincare.

Makeup · Skincare · Modest Fashion · Everyday Beauty

Elevated, achievable makeup and beauty content, rooted in how real women actually get ready. I work with mainstream beauty and skincare brands and any brand that wants beauty told with warmth, craft, and authenticity.

01Makeup
02Skincare
03Modest Fashion
04UGC & Reviews
BRAND EXPERIENCE
PR & Featured Products
Brands who trusted her feed to feature their products.
EL
Estée Lauder
LUXURY BEAUTY
Community × Seen feature
Dr. Ceuracle
SKINCARE
Gifted feature
ISNTREE
CLEAN SKINCARE
Gifted feature
Paid Partnerships
Now taking bookings for Q4 2026 and beyond.
Performance
From Instagram Insights. Last 30 days. Last updated · September 2026
TOTAL VIEWS
4.15M
beyond her follower base
UNIQUE VIEWERS
3.06M
accounts reached
INTERACTIONS
478K
likes, comments, saves, shares
ACCOUNTS ENGAGED
375K
taking action
ENGAGEMENT / VIEW
11.5%
industry avg: 1 to 3%
TOP REEL
6,100
interactions on one reel
PROFILE VISITS
3,497
from viewers → profile
WHY THIS MATTERS FOR A BRAND
Faiza's Reels reach 750× her follower count in views every month. Every campaign puts your brand in front of a substantially fresh audience. Beyond an existing loyal following. Into the beauty discovery feeds where new customers are formed. Nine of every ten viewers on her feed have never seen her before.
Reach Breakdown
● Followers 1.9%
● Non-followers · Discovery 98.1%
Content Mix
99.8%
0.1%
0.0%
Reels-first strategy · optimized for discovery and non-follower reach
Signature Reels
Her all-time top-performing content. Tap to watch inline.
Signature formats. Reels that consistently outperform for the modest beauty audience.
Services
What brands can book. Every engagement scoped to your objective.
Sponsored Reels
Authentic, product-focused Instagram Reels built to hook the discovery algorithm and land in front of new viewers.
Instagram · Feed
UGC
Organic-feel videos you own and run on your channels. Meta ads, TikTok Spark, paid social, landing pages, retail.
Owned & paid media
Product Tutorials
Makeup and skincare demonstrations that show the product in real use. Application, before and after, honest verdict.
Education-first
Product Reviews
Considered reviews with a real point of view. Honest verdict, edited for pace, structured to be re-shareable.
Trust-building
Unboxing & Launch Content
First-look moments for new drops. Unboxing, first impressions, and launch-day reactions timed to your release.
Launch week
Long-Term Partnerships
Ongoing creator campaigns and ambassador-style relationships. Consistent presence, deep product knowledge, repeated audience touchpoints.
Ambassador programs
Usage Rights & Add-Ons

Content creation fees and content usage rights are quoted separately. Additional fees may apply for paid advertising, whitelisting, Spark Ads, extended licensing, raw footage, and category exclusivity.

Request Rate Card →
Rates available upon request. Pricing scoped to deliverables, complexity, usage, and timeline.
Audience
Verified from platform analytics. Skews female, primarily 13 to 34.
GENDER
70.2%
WOMEN
29.8%
MEN
AGE RANGE
13 to 17
24.7%
18 to 24
25.4%
25 to 34
28.8%
35 to 44
13.4%
45 to 54
4.8%
55 to 64
1.8%
65+
1.2%
What this means for your brand: 79% of her audience is 13 to 34, with the largest single group (28.8%) sitting in the 25-to-34 beauty-buyer sweet spot. 70% women. Ideal for beauty and skincare brands building relevance with Gen Z and Millennial consumers, launching accessible product lines, or expanding into modest-beauty-adjacent audiences.
Frequently Asked
Who is Faiza (@thefaizaglam)?
A beauty and content creator specializing in makeup, skincare, fashion, and modest beauty. I create engaging, authentic content focused on beauty tips, product reviews, and inspiring women to feel confident in their personal style.
What is her audience reach?
4.15 million views and 3.06 million unique viewers per month on Instagram, with an 11.5% engagement rate per view. 98% of her reach comes from non-followers via the discovery algorithm.
Which brands has she worked with?
Estée Lauder (Community × Seen partner), Dr. Ceuracle, and ISNTREE.
What kind of content does she create?
Short-form Instagram Reels: makeup tutorials, quick everyday beauty routines, skincare product reviews, and modest fashion content. Reels-first strategy, optimized for non-follower discovery.
How can brands collaborate with her?
Email partnerships@thefaizaglam.com with a brief. Response within 48 hours. Rate cards available on request; Reel packages, product reviews, and monthly retainer bundles supported.
Where is she based?
Long Island, New York, United States. Available for both remote and NYC-area collaborations.
→
Where this is going
Q4 2026 and into 2027, Faiza is expanding into deeper skincare storytelling, long-form UGC for retailer channels, and a small editorial calendar for anchor brand partners. Brands who partner now build early relationships as her audience and rate card continue to grow.
WORK WITH ME
Let's create something beautiful together
Interested in partnering with Faiza for your next beauty, skincare, fashion, or lifestyle campaign? Pick the path that fits your brief. Every inquiry gets a personal response within 48 hours.
Not sure which fits? Email partnerships@thefaizaglam.com. We figure it out together.
From the blog

Notes on beauty, creators, and the algorithm